Currently, the current Alumni System
of UiTM just provides information about their graduated student only in the
system and other than email, there is no communication interaction channel that
alumni can used to communicate with their batch in the system. Due to this
problem, alumni will faces difficult to interact with other alumni because
although they are using the same system, they need to copy the information of
their friend and manually contact them outside the system.
Online communities forms when enough
people carry on computer-mediated nonprivate discussions longenough, with
sufficient human feeling, to develop what are considered “social relationships”
with other online participants (Rheingold, 1993). These communities are fluid
and flexible, and may be based on awide range of cultural interests and social
affiliations. Consumption related online communities are those
networks of people whose online communication interactions are based upon
shared enthusiasm for, and knowledge of, a specific consumption activity or
related group of activities (Kozinets, 1999). Examples include members of an
online forum that share knowledge and experiences of a musical instrument, or
readers of and contributors to an online bulletin board devoted to a particular
novelist.
Based on the earlier preliminary investigation, an interview was conducted
with one of the UiTM Alumni Committee Puan Salmah, Executive Officer of FSKM
Administration Office who was also responsible of alumni FSKM. Regarding on her
management and information about the alumni and alumni system of UiTM, she
mentioned that the flow of activities of alumni also difficult to be trace.
That is because the activities of the alumni are not provided by the current
system and the communication between them is only through by email. She mention
that this is difficult to communicate with the alumni in the system to keep
track their activities.
By referring to the UiTM alumni
system manual guideline as shown in section 1.8 Appendixes : Figure 1-3, it is
found that the system is only provided information menu and every user of the
system will enter the system and can just do the add information, update
information, search the other alumni, reports and the only one communication
interaction channel in the system is email. When they used the system,
basically they more prefer to search their friends and communicate directly
through the system. The reason is because they found it is easier for them to
find and then contacting their friends through the same system, not just
transferring the information from the current alumni system and used them
outside the system in the other web application such as Facebook, email and so
on.
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